The setup
We test the mean θ of a normal distribution with known spread σ. We observe the sample
mean x̄ from n observations, standardized as z = (x̄ − μ₀)·√n / σ. All effects are
expressed in σ units (σ = 1); the observed effect is δ = (x̄ − μ₀)/σ, so z = δ·√n.
p = 2·(1 − Φ(|z|)) (two-sided)
H₀ is rejected when p < α. For fixed δ > 0, z = δ√n grows with n — eventually any
effect, no matter how tiny, becomes significant. Significance is thus strongly dependent on n.
H₀: θ = 0 (point null) against H₁: θ ~ N(0, τ²). The Bayes factor compares how well each hypothesis
predicts the data (marginal likelihood). For this normal-normal model:
BF₀₁ = √(1 + n·τ²) · exp( −½ · z² · n·τ²/(1 + n·τ²) )
BF₀₁ > 1 means evidence for H₀, BF₁₀ = 1/BF₀₁ evidence for H₁. Jeffreys' rule of thumb: 1–3 anecdotal,
3–10 moderate, 10–30 strong, >30 very strong.
The paradox
If you hold the result just significant (z = zcrit, i.e. p = α constant) and let
n grow, √(1+nτ²) → ∞ while the exponential term tends toward exp(−½ zcrit²). So
BF₀₁ → ∞: the same "significant" result becomes ever-stronger evidence for H₀.
Visually (Panel ②): the z distribution under H₀ stays fixed at N(0,1), while the one under H₁ grows ever
wider and flatter with n. A fixed z = 1.96 then still lies in H₀'s rejection region, but under the wide H₁ it has an even
smaller density — the data fit H₀ better.
The resolution
The p-value and the Bayes factor answer different questions. The p-value conditions only on H₀
("how extreme are the data, if H₀ holds?"). The Bayes factor compares H₀ and H₁ directly and "penalizes" H₁ for its
vagueness (Occam). Also: an effect that's just significant at large n is practically zero — significance
only tells you that θ ≠ 0 exactly. Anyone who wants to test for a relevant minimum size needs an interval/ROPE instead of a
point null anyway.
Limits of this tool
A normal prior is used under H₁ (analytically clean). Common default Bayes factors (JZS, Rouder
et al.) use a Cauchy prior — qualitatively the same paradox, different numbers. The BF visibly depends on τ.
References
Lindley, D. V. (1957). A statistical paradox. Biometrika, 44, 187–192.
Jeffreys, H. (1939). Theory of Probability.
Wagenmakers, E.-J. (2007). A practical solution to the pervasive problems of p values. Psychon. Bull. Rev., 14, 779–804.
Rouder et al. (2009). Bayesian t tests. Psychon. Bull. Rev., 16, 225–237.